How we're building the agency to run:
your seat, the tools, the client folder, and the robot.
The win is shared tooling. Build it once, the whole team has it.
The tools we've built plus a shared prompt library. Reuse, don't reinvent.
HubSpot, Teamwork, Slack, Agency Backpack. Connect once, everyone has it.
bb-content, bb-ads, blueprint. One person builds it, everyone runs it.
Heads up: some content has to migrate. Existing prompts, skills, and client context don't move themselves.
Everyone is a hands-on contributor, working alongside the robot.
Know what success looks like, own the plan to get there, and every client conversation along the way.
Prep before, execution after, the quarter's schedule, every deadline.
Design, copy, video, brand, concepting. Quality and turnaround are yours.
agencybackpack.com, the operating system the whole agency runs on. We run our own agency on the product we sell.
The robot is built in.
Turn one input into many finished outputs. Set up the client folder first, then the engine has something to work with.
Client OS is the input. Marketing OS is the output.
Call and text from one dedicated BB number, with every conversation synced to HubSpot.