Business Builders
Team Lunch & Learn

AgencyOS

How we're building the agency to run:
your seat, the tools, the client folder, and the robot.

The hour · 60 min
1Welcome & why we're doing this5
2Team Claude account: the robot15
3Team Roles: what you own15
4Agency Backpack: where you run it15
5Client OS: where client knowledge lives15
6Marketing OS: the production engine10
7What we change Monday + open floor10
01 · The Robot

Your team Claude account

The win is shared tooling. Build it once, the whole team has it.

Products

Shared apps & prompts

The tools we've built plus a shared prompt library. Reuse, don't reinvent.

Plugins

Connectors to our stack

HubSpot, Teamwork, Slack, Agency Backpack. Connect once, everyone has it.

Skills

Packaged workflows

bb-content, bb-ads, blueprint. One person builds it, everyone runs it.

Heads up: some content has to migrate. Existing prompts, skills, and client context don't move themselves.

Can someone explain what a skill and a plugin are in Claude?
02 · Roles

Team Role Clarity

AMYou own theStrategy
PMYou own theSprint & Calendar
CMYou own theCreative
Client Successwe all own it

Everyone is a hands-on contributor, working alongside the robot.

02 · Roles

What each seat owns

AM

You own the strategy.

Know what success looks like, own the plan to get there, and every client conversation along the way.

PM

You own the sprint & calendar.

Prep before, execution after, the quarter's schedule, every deadline.

CM

You own the creative.

Design, copy, video, brand, concepting. Quality and turnaround are yours.

02 · Roles

Additional Roles

JaySpeaking, Communities, Vision, CMO Level Clients
ChrisSales, CMO Level Clients, Chief Strategist
BrandonTeam PM, Team Management, Contractor Management, Expense Tracking & Support, Office Management
Chris WrightLead Support, Hosting, Maintenance, Automation
StacyBookkeeping, Event Support, Client/Team Delight (gifting)
HopeSupport Jay/Chris, Community Support, Office Upkeep Support, Maintenance Support
03 · Agency Backpack

Where you run it

agencybackpack.com, the operating system the whole agency runs on. We run our own agency on the product we sell.

ClientsProjectsTasks RocksIssuesScorecards Weekly ReportsMeetings

The robot is built in.

Feedback needed to improve and launch.
04 · Client OS

Where client knowledge lives

client-name/
CLAUDE.mdThe robot reads this first
01-brand-system/Colors, type, logo
02-brand-message-guide/StoryBrand SB7 + voice
03-content-library/Approved messaging, proof, FAQs
04-strategy/Overview + marketing promise
05-marketing-deliverables/Content, email, social, ads, video
06-reference/Everything else
Single source of truth Markdown for facts Flag unverified stats
See a live example in Google Drive
05 · Marketing OS

The production engine

Turn one input into many finished outputs. Set up the client folder first, then the engine has something to work with.

bb-contentbb-ads bb-analyticsbb-social

Client OS is the input. Marketing OS is the output.

What processes could we automate systems for?
Coming soon

Intulse, our new phone system

Call and text from one dedicated BB number, with every conversation synced to HubSpot.

  • Unique business numbers to call and text from, not personal cells.
  • Calls, texts, voicemail in one app, on web and mobile.
  • Two-way HubSpot sync: click-to-call, every call and text auto-logged.
  • Team visibility: live transfer, who's available, shared history.
Intulse app: Virtual Phone dialer, call settings, and team extensions with live availability
Team Trip · June 16 to 19

We're going toNew York City

Fly out · Tue, June 16 Delta 5461 · JAX → LGA Departs 3:59 PM, arrives LaGuardia 6:28 PM
Meet at the airport JAX · 2:00 PM Two hours before, at Delta check-in
Fly home · Fri, June 19 Delta 5461 · LGA → JAX Departs 12:39 PM, arrives JAX 3:19 PM
New York City · June 16 to 19

The Itinerary

Night 1Tue, Jun 16
Pizza in the Penthouse
After we land
Day 2Wed, Jun 17
VibeCon
11 to 6?
Night 2Wed, Jun 17
Dinner at Buddakanthen Day Debrief, 10:30 to 11:30
7:30 to 9:30
Day 3Thu, Jun 18
VibeCon
9 to 5?
Night 3Thu, Jun 18
TBD
Open
Day 4Fri, Jun 19
Flight Home
LGA 12:39 PM
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